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What's included in UGC video bundles?
It varies, so read the line items. Raw-video bundles include the creator's footage, a set number of revisions and usage rights. Edited bundles add captions, music, cuts for each placement and sometimes extra hooks. Agency bundles add scripting, creative strategy and performance notes. Product shipping is almost never included.
Three kinds of bundle
| Bundle type | Usually includes | Usually extra |
|---|---|---|
| Raw video | Creator footage, limited revisions, usage rights (e.g. Billo) | Captions, editing, hooks, crops |
| Edited | Captions, music, cuts per placement, sometimes extra hooks | Scripting, strategy |
| Agency | Scripts, creators, editing, rights, sometimes performance notes (EzUGC roundup) | Product shipping, rush delivery |
Line items to check
- Number of finished ads, not raw clips.
- Hook variations per ad.
- Aspect ratios: 9:16 only, or also 4:5 and 1:1.
- Captions and on-screen text.
- Usage rights: paid ads, duration, platforms.
- Revisions: how many, and whether a new script counts.
- Turnaround from brief to files.
- Shipping: almost never included for physical creators.
How to compare two bundles
Divide the bundle price by the number of finished, ready-to-run versions you can actually test. That number, cost per testable version, is the fairest comparison between a raw-video pack and an edited agency bundle.
Also ask what happens if an ad needs changes after delivery. A bundle with unlimited revisions to the brief and a bundle with one revision can carry the same headline price but very different real costs.
For reference, our own Test Pack is $149 for 3 finished ads with 9 hook versions in total, about $50 per ad. Details are on our pricing.
Sources
- Billo: How Billo pricing works (Oct 9 2026)
- EzUGC: How much UGC agencies charge in 2026 (public price pages, Oct 2026)