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How much do UGC ads cost?
In 2026, a single creator-made UGC video typically costs about $50 to $100 from beginners, $150 to $500 from mid-level creators, and $500 or more from established ones, before editing and paid-usage rights. Marketplaces start around $99 to $100 per video, and managed agencies often charge $325 or more per finished ad.
Also answers: How much does one UGC video cost?; How much does UGC content typically cost?
Published 2026 prices
| Route | Published price | Source |
|---|---|---|
| Beginner creator | $50–$100 per video | Conversion.is |
| Mid-level creator | $150–$500 per video | Conversion.is |
| Established creator | $500+ per video | Conversion.is |
| Billo (marketplace) | From $99 per raw video | Billo |
| Insense (marketplace) | $400–$500/month plan, creators from $100, plus 10% fee | Insense |
| Managed agency | From about $325 per finished video | EzUGC roundup |
| Self-serve AI UGC | About $5–$30 per video | Hoox |
What pushes the price up
- Editing: raw files and finished ads are different products. Captions, music and cuts are often add-ons.
- Hook variations: extra opening lines are usually priced per hook.
- Aspect ratios: a 4:5 or 1:1 cut on top of 9:16.
- Usage rights: paid-ads rights, longer licences and whitelisting.
- Product shipping to physical creators.
Compare the right number
Price per raw video is misleading. Compare the all-in cost of one finished, captioned, ready-to-run ad with paid-usage rights, and then the cost of the number of variations you need to find a winner. A $99 raw video that needs $60 of editing and a rights upgrade isn't cheaper than a $150 finished ad.
For reference, our own Test Pack is $149 for 3 finished ads with 9 hook versions in total, about $50 per ad. Details are on our pricing.
Sources
- Conversion.is: UGC video cost in 2026 (compiles ppc.io and marketplace rate cards)
- Billo: How Billo pricing works (Oct 9 2026)
- Insense pricing page (checked Oct 22 2026)
- EzUGC: How much UGC agencies charge in 2026 (public price pages, Oct 2026)
- Hoox: AI-generated UGC vs traditional UGC cost comparison (2026)