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How much do UGC agencies charge?
Public 2026 agency prices vary by model: per-video agencies from about $325 per finished video, small monthly batches such as 3 videos for $599, managed retainers from about $2,000 a month, and high-volume retainers around $4,000 for 50 videos. Agencies include scripting, editing and rights, which raw-video marketplaces usually don't.
Four pricing models
| Model | Example published price | Fits |
|---|---|---|
| Per finished video | From about $325 per video, minimum 4 (EzUGC) | Occasional batches |
| Small monthly batch | e.g. 3 videos for $599 (EzUGC) | Brands testing a few ads a month |
| Managed retainer | From about $2,000/month (EzUGC; Billo's managed service also starts at $2,000) | Brands that want strategy included |
| High-volume retainer | About $4,000 for 50 videos (EzUGC) | Accounts testing every week |
What the fee usually covers
Unlike raw-video marketplaces, agencies typically include scripting, creator sourcing, editing, captions and usage rights. Retainers often add creative strategy and monthly reporting on what won. Check whether hook variations, extra aspect ratios and product shipping are included or billed separately.
Questions to ask before signing
- What is the cost per finished, ready-to-run ad, all-in?
- How many hook variations come with each ad?
- How long can we run the ads, and on which platforms?
- What's the minimum term, and what's the notice period?
- How many revisions, and what counts as a revision?
Agency vs doing it yourself
An agency costs more per video than hiring creators directly, but you're paying for the time you'd otherwise spend writing briefs, chasing creators and editing. If your team has that time, a marketplace is cheaper.
For reference, our own Test Pack is $149 for 3 finished ads with 9 hook versions in total, about $50 per ad. Details are on our pricing.
Sources
- EzUGC: How much UGC agencies charge in 2026 (public price pages, Oct 2026)
- Billo: How Billo pricing works (Oct 9 2026)