Home / Guides
Guides
UGC ads, explained plainly.
What we've learned making short-form video ads for DTC products, written up so you can use it whether or not you hire us.
What are UGC ads?A plain-English guide: what they are, why they work, what they cost and how they're made.UGC ad examples, broken downSix spec ads by niche with the hook, angle and structure of each, plus eight formats to copy.UGC ad hooks: 48 opening linesOpening lines sorted by angle, and a simple way to test them.TikTok UGC adsFormats, specs, Spark Ads, disclosure and what makes them hold attention.AI UGC videoHow AI-made UGC ads work, what they're good for, where they fall short and how to check quality.
Quick answers
Short, sourced answers to the 100 questions brands ask most, grouped by topic. See all answers.
UGC ad basics16 answersUGC ad costs11 answersAI UGC8 answersAI vs creator UGC6 answersHooks and hook rate6 answersCreative testing12 answersMaking UGC ads12 answersRights, disclosure and AI5 answers
The Hook Vault ($24 PDF)200 hooks by niche and angle, 12 frameworks, claims guide.Our workSix spec ads with the hook and angle behind each.
Want ads like these for your product?
3 UGC-style video ads with 9 hook versions to test, delivered in 72 hours. Pay now and send the brief after, or start smaller with a $39 teardown.