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How much does Billo cost?
Billo's own pricing note (October 2026) says videos start at $99 each with no subscription, paid from prepaid packs. That price covers a raw creator video, two revisions within the brief and usage rights. Captions, edited cuts, extra hooks, extra crops and partnership ads are add-ons; its managed service starts at $2,000 a month.
What the base price includes
According to Billo's own pricing explainer (October 2026):
- Videos from $99 each, bought in prepaid packs, with no subscription.
- A raw creator video filmed to your brief.
- Two revisions within the scope of the brief.
- Usage rights to the video.
What costs extra
- Captions and edited cuts.
- Extra hooks.
- Extra aspect ratios or crops.
- Partnership ads that run from the creator's handle.
- A managed service, which Billo says starts at $2,000 a month.
How it compares
Billo's $99 floor sits at the low end of published 2026 creator rates, which Conversion.is puts at $50 to $100 for beginners and $150 to $500 for mid-level creators. Insense uses a different model: a monthly platform plan plus creator payments and a 10% fee.
Working out your real cost
For a ready-to-run ad, add the base video, captions or editing, and any hooks or crops you need. Then multiply by the number of variations you plan to test. Check Billo's current page before buying: these are the prices it published, and they can change. We're not affiliated with Billo.
For reference, our own Test Pack is $149 for 3 finished ads with 9 hook versions in total, about $50 per ad. Details are on our pricing.
Sources
- Billo: How Billo pricing works (Oct 9 2026)
- Conversion.is: UGC video cost in 2026 (compiles ppc.io and marketplace rate cards)
- Insense pricing page (checked Oct 22 2026)