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What is the best way to create UGC ads?
The best way depends on budget and volume. Hire creators when you need real demonstrations or testimonials; use a managed agency when you want finished ads without managing people; use AI UGC when you need many variations quickly. Many brands test angles with AI first, then scale winners with creators.
Also answers: How to get UGC ads?; What platform is best for making product UGC ads?
Four ways to get UGC ads
| Route | Best when | Example price |
|---|---|---|
| Customers | You have happy customers who'll film and sign a release | Free or a discount |
| Creator marketplace | You'll write briefs and manage revisions | From $99/video at Billo; plan + creators at Insense |
| Managed agency | You want finished ads without managing people | From about $325/video (EzUGC roundup) |
| AI tools or AI studio | You need many variations quickly | About $5–$30/video self-serve (Hoox) |
Which platform is best for product ads?
Choose by what you want to manage, not by brand name. Marketplaces suit teams with time for briefs and editing. Agencies suit teams that want finished files. Self-serve AI tools suit teams that edit in-house. Done-for-you AI studios suit teams that want AI volume without the work.
A common combined approach
Use AI or a low-cost route to test many angles and hooks, then spend more on creator remakes of the ones that win. It keeps the expensive production for ideas already proven to convert.
Questions to settle first
- How many new ads do you need each month?
- Does the product need a physical demo?
- Who on your team writes scripts and checks claims?
- Do you need paid-usage rights, and for how long?
Prefer not to manage creators? ScrollStop Labs writes and produces UGC-style ads from a short email brief, with no calls.
Sources
- Billo: How Billo pricing works (Oct 9 2026)
- Insense pricing page (checked Oct 22 2026)
- EzUGC: How much UGC agencies charge in 2026 (public price pages, Oct 2026)
- Hoox: AI-generated UGC vs traditional UGC cost comparison (2026)